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Messaging

How to Use Messaging to Spread Vaccine Confidence

As we battle the Disinfo variant of the virus, it’s critical to recall some persuasion basics plus empirical results on vaccination refusal and hesitancy. Social proof is arguably the most effective tool we’ve got. People do the thing they believe

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7 Tips To Take Better Advocacy Photos

7 tips to take better advocacy photos Photos express our common humanity without words and help counter hate. Images incite an emotional response in audiences. Research shows online content performs stronger with

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2022 Top To-Do: Save Democracy

NEW BLOG POST Let’s Save Democracy in the New Year Posted by melissahblanchard, 2 min What’s Up? 2021 is coming to a close … finally. We hope you had a wonderful December

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Keep it real

People buy brownies, not the recipe. Emphasize how you’ll improve their lives. Skip the geek-speak. Anat Shenker-Osorio is the founder a of ASO Communications and a messaging expert. This one minute clip provides an illustrated explanation

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