Browse Tag

Messaging

How to Use Messaging to Spread Vaccine Confidence

As we battle the Disinfo variant of the virus, it’s critical to recall some persuasion basics plus empirical results on vaccination refusal and hesitancy. Social proof is arguably the most effective tool we’ve got. People do the thing they believe

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2022 Top To-Do: Save Democracy

NEW BLOG POST Let’s Save Democracy in the New Year Posted by melissahblanchard, 2 min What’s Up? 2021 is coming to a close … finally. We hope you had a wonderful December

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Keep it real

People buy brownies, not the recipe. Emphasize how you’ll improve their lives. Skip the geek-speak. Anat Shenker-Osorio is the founder a of ASO Communications and a messaging expert. This one minute clip provides an illustrated explanation

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50-State Strategy: Minnesota

Power-Building Strategy: Flip the State Senate blue. Minnesota, like Michigan that we profiled yesterday, was another top Democratic legislative target where we fell short in 2020. Democrats came heartbreakingly close, losing the

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50-State Strategy: Michigan

Power-Building Strategy: Flip the Michigan legislature blue. Michigan was a top state legislative target for Democrats in 2020, and pre-election polling showed Democrats in a position to win the four seats they

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