January 6 Hearings Newsletter With Dem Coaliton Messaging

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January 6 Hearings tonight 8pmET: Messaging and CTA

Key Messages and Hashtag #JAN6JUSTICE

Key Messages and Hashtag #JAN6JUSTICE

1. The January 6 hearings start tonight. Please post as much as possible on Twitter, in FB groups, Insta, Tiktok, wherever you spend any time in social media. Use hashtag #Jan6Justice

2. Main Messages: January 6 is part of an ONGOING CRIMINAL CONSPIRACY to overthrow our government. MAGA Republicans planned, paid for, promoted, pardoned this criminal attack to block the will of the voters and these BIPARTISAN hearings are to hold them accountable.

3. Language Embrace/Replace: The language here has been tested and is recommended by freedom rising (Anat Shenker-Osorio and the Research Collaborative), as well as the Not Above the Law coalition.

Criminal Conspiracy/CrimesAttempted CoupCrime framing more resonant
MAGA Republicans or Trump RepublicansGOP or Trump AdminGOP candidates have to answer for whether they’re MAGA and therefore want to overthrow the gov
Planned, Promoted, Paid For, PardonedBig Lie or lured people with liesLie spreading is weakest proof; can be evaded with Free Speech argument
Events leading to Jan 6; Criminal Conspiracy to plan/cover up Jan 6January 6 on its ownWe need to focus on the people who planned to overthrow the government and subvert will of people, not those who just broke in to the Capitol.
Attack on our country/Attack on AmericaAttack on our CapitolMake it personal for voters. Center our country/our government/replacing idea of consent of the governed to rule by minority few
Protect our freedom to voteEnsure the will of the people prevailsDefend or protect our democracyDemocracy is an abstraction. Center the voters (will of the people). Freedom to vote and have our votes count. Freedom to choose our own government (consent of the governed)

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Hearings 8pm ET on every network and cable news EXCEPT Fox.


Bottom line

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