JANUARY 6 HEARINGS SPECIAL NEWSLETTER
January 6 Hearings tonight 8pmET: Messaging and CTA
Key Messages and Hashtag #JAN6JUSTICE
Key Messages and Hashtag #JAN6JUSTICE
1. The January 6 hearings start tonight. Please post as much as possible on Twitter, in FB groups, Insta, Tiktok, wherever you spend any time in social media. Use hashtag #Jan6Justice
2. Main Messages: January 6 is part of an ONGOING CRIMINAL CONSPIRACY to overthrow our government. MAGA Republicans planned, paid for, promoted, pardoned this criminal attack to block the will of the voters and these BIPARTISAN hearings are to hold them accountable.
3. Language Embrace/Replace: The language here has been tested and is recommended by freedom rising (Anat Shenker-Osorio and the Research Collaborative), as well as the Not Above the Law coalition.
| ​EMBRACE | REPLACE | BECAUSE |
| Criminal Conspiracy/Crimes | Attempted Coup | Crime framing more resonant |
| MAGA Republicans or Trump Republicans | GOP or Trump Admin | GOP candidates have to answer for whether they’re MAGA and therefore want to overthrow the gov |
| Planned, Promoted, Paid For, Pardoned | Big Lie or lured people with lies | Lie spreading is weakest proof; can be evaded with Free Speech argument |
| Events leading to Jan 6; Criminal Conspiracy to plan/cover up Jan 6 | January 6 on its own | We need to focus on the people who planned to overthrow the government and subvert will of people, not those who just broke in to the Capitol. |
| Attack on our country/Attack on America | Attack on our Capitol | Make it personal for voters. Center our country/our government/replacing idea of consent of the governed to rule by minority few |
| Protect our freedom to voteEnsure the will of the people prevails | Defend or protect our democracy | Democracy is an abstraction. Center the voters (will of the people). Freedom to vote and have our votes count. Freedom to choose our own government (consent of the governed) |
Download and share the content below to as many places as possible.
Watch
Hearings 8pm ET on every network and cable news EXCEPT Fox.
Amplify
- On Twitter: Follow @moreperfectdem1 and #Jan6Justice. Comment, retweet, and like posts using that hashtag or MPD’s Twitter.
- On Facebook: Follow More Perfect Democracy and SHARE CONTENT INTO YOUR GROUPS.
- Do not like, retweet, or comment on Republican content online. PERIOD. What you negate, you elevate. ALWAYS ALWAYS use the framing above (embrace) to counter Republican talking points. NEVER use their words. EVER.
- DemCast’s content. Into Action’s content.
Bottom line
There is no other way to preserve democracy than to WIN BIG in November. To that end, please talk to every single person in your network about volunteering and voting in primaries and in November. This is the #1 priority, and everything else we talk about supports that.
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