Hi DemCast Family,
What a January it’s been. We hope you’re all healthy and safe.
With the House moving forward on Trump’s 2nd impeachment, and with countless GOP member of Congress who objected to the Electoral Vote Count, we have a lot of messaging to do.
Here are two toolkits to help:
1. Impeachment Toolkit (Multiple Platforms): Share custom messages supporting the impeachment & removal of Donald Trump.
2. Accountability Toolkit (Twitter only): We’ve pre-fashioned tweets calling for Reps and Senators who backed Trump’s sedition to resign immediately, organized by state. It’s super easy! And cathartic.
It’s critical to stay on message in the social media sphere this week. Things are going to happen fast, and we need to be in lock step, which is often hard for the left.
Some of our partners are testing messaging. What terms work best at swaying the public? What sways people to our cause, and what sways them away?
Here are a couple of slides with the kind of language that tests well and can help move public opinion. We will continue to share these and expand our social media toolkits throughout the week.
More to come. Solidarity, in these fraught times is very important. Our best to all.
Nick, Lori & Jamie
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I prefer the Attack/Justice one. It’s good. The second one is too religious
It was framed to appeal to more evangelical voters. It still follows the same messaging principles but for myself, I would use more of the first one too.
Thank you for your advocacy on behalf maintaining the integrity of our nation and supporting the Constitution of the United States of America, at a time when it is facing violent threats.
This is all the more appreciated as a fellow citizen of Tennessee, a largely red state from which two Representatives have publicly denied the validity of the national election.