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How to Use Messaging to Spread Vaccine Confidence

As we battle the Disinfo variant of the virus, it’s critical to recall some persuasion basics plus empirical results on vaccination refusal and hesitancy. Social proof is arguably the most effective tool we’ve got. People do the thing they believe

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Ron DeSantis Covid Caricature

Pay-To-Play or Pandering? 

Many of us give what we can to support our favorite causes and candidates, be it $10 or $100. A few people with very deep pockets give hundreds of thousands, even millions,

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