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How to Use Messaging to Spread Vaccine Confidence

As we battle the Disinfo variant of the virus, it’s critical to recall some persuasion basics plus empirical results on vaccination refusal and hesitancy. Social proof is arguably the most effective tool we’ve got. People do the thing they believe

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COVID Incompetence Unmasked

COVID incompetence unmasked “Florida has 6.5% of the U.S. population, but accounts for 20% of America’s new COVID infections. Its daily average is four times the national.” – L.A. Times How did we

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