YouTube Shorts: Ideal for campaigns and activists on the move

3 mins read

YouTube Shorts: Ideal for campaigns and activists on the move

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” ― Ferris Bueller

It’s the same with organizing. You have to move fast. Record events to mobilize supporters with YouTube Shorts. It’s fast, simple and free.

This blog explains how Sherman Hardy uses YouTube Shorts in his campaign to become County Executive in Prince George’s County, Maryland.

  • Sherman advocates for better traffic control, sidewalks and fare free public transportation
  • He used YouTube Shorts to take a video of pedestrians put in danger of because of a lack of sidewalks
  • Crafted a short message of his plan to remedy things if elected
  • Created an Action Button with the YouTube short and message which led viewers to his campaign website

YouTube Shorts for campaigns

Use YouTube Shorts for activism with an Action Button

YouTube Shorts

Shorts lets you to shoot short videos and edit them with just your phone. Perfect for activists on the move.

  • multi-segment camera to string multiple video clips together
  • The option to record with music from a large library of songs and sound effects
  • Speed controls that give you the flexibility to be creative in your performance
  • A timer and countdown to easily record, hands-free

Add Call To Action Buttons & QR Codes to YouTube Videos

How do you get viewers to respond to your YouTube Short? YouTube allows video creators to link out if you’re a YouTube Partner. But that requires your channel to have more than 4,000 watch hours and at least 1,000 subscribers in the past year. That hurdle is beyond the reach of most campaigns.

Sherman chose a simpler way. He combined his Short video about the need to improve Prince George’s County transport with an Action Button that directs people to his campaign website to learn more. These are the steps:

Adding an Action Button to a YouTube Short lets you add a campaign message and a

TakeAway: Record events with YouTube Shorts to mobilize support for your cause.


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Reposted from Democracy Labs with permission.

DemCast is an advocacy-based 501(c)4 nonprofit. We have made the decision to build a media site free of outside influence. There are no ads. We do not get paid for clicks. If you appreciate our content, please consider a small monthly donation.

Democracy Labs is a hub for ongoing technology and creative innovation that serves progressive campaigns and organizations at the national, state, and local levels.

Our focus is on long term, sustainable and affordable solutions. An approach that is longer than an election cycle, and isn’t purely dependant on volunteers, can enable more qualified candidates to run for office and for more issue groups to bring about positive social change.

Democracy Labs is a project of the Tides Advocacy Fund.

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