Group uses personal video testimonials to encourage use of vote-by-mail ballots

Make your videos more persuasive with personal testimonials.

3 mins read
Photo by Qim Manifester on Unsplash

Video testimonials work but collecting them has been difficult for groups with limited time, money and staff. The free Flipgrid app enables small grassroots group to collect videos remotely with just a laptop.

The National Vote At Home Institute (VAH) is a non-profit, non-partisan group that empowers voters, letting them decide when, how and where they vote using mail ballots. Voters don’t have to take time off work, drive to a polling place or stand in long lines. It is ideal for seniors, disabled voters and others who might have trouble getting to the polls.

VAH needed to collect video clips from voters describing why they like vote-by-mail ballots to create a campaign video. They did it in four days, with zero budget using Flipgrid and a little help from DemLabs.

Collecting videos

Flipgrid is a free, easy-to-use Microsoft app with millions of users. Flipgrid was originally designed for teachers, but works just as well for activists and community organizers. 

How Vote At Home used Flipgrid:

  • VAH chose the question for people to answer. “Why do you prefer vote-by-mail ballots?”
  • This question was presented in both written form and as a short video. 
  • A link https://flipgrid.com/voteathome was generated with Flipgrid.
  • This link was shared by email and social media to request recordings.
  • Voters made their recordings using this link from a phone or laptop.
  • All the recordings were uploaded and used to create the campaign video.
  • The collected videos can be exported and used independent of Flipgrid.

Try it! Make a recording on why you like mail ballots here.
Online tutorial on how to use Flipgrid.

Vote At Home video prompt asking voters why they prefer vote-by-mail ballots?
Fair Vote (New Mexico) campaign video for Ranked Choice Voting
with video clips collected with Flipgrid.
Legal Aid Justice Center Flipgrid campaign for better public housing in Richmond, VA.

Takeaway

Collect testimonials with Flipgrid to make your videos more persuasive. Learn more here.

Deepak
Co-Founder, DemLabs

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DemCast is an advocacy-based 501(c)4 nonprofit. We have made the decision to build a media site free of outside influence. There are no ads. We do not get paid for clicks. If you appreciate our content, please consider a small monthly donation.


Democracy Labs is a hub for ongoing technology and creative innovation that serves progressive campaigns and organizations at the national, state, and local levels.

Our focus is on long term, sustainable and affordable solutions. An approach that is longer than an election cycle, and isn’t purely dependant on volunteers, can enable more qualified candidates to run for office and for more issue groups to bring about positive social change.

Democracy Labs is a project of the Tides Advocacy Fund.

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