REJECT THE COVER UP: Analyzing the social media groundswell

How widespread is the groundswell behind a movement? What messages are resonating? Who are the key influencers? Who is behind the trolls?

1 min read

Affordable, new software makes it easier to monitor and analyze social media activity about an issue, refine your messaging and identify trolls. DemLabs tested the app with tweets about the #RejectTheCoverUp during a 48 hour time period. The movement is already huge and growing.

Tweets spike after the senate vote is announced and as the protests start.
“reject the coverup | attend a rally this weekend” tweet has the most traction.
“#trumpsguilty” & “#gopcoverup” are popular hashtags.
How the tweeters are clustered.
How partners help amplify the message.
Who are the key influencers? Which words are tweeted the most?
How do the ‘influencers’ and ‘loudspeakers’ interact?
Which tweets are being retweeted the most? Who is the most prolific tweeter?
Tweet sentiments
Where do the most tweets originate?

Takeaway

Use Nexalogy to track your campaign’s traction on social media, refine your messaging, identify key influencers and the trolls spreading disinformation. Learn more here.

Deepak
Co-Founder, DemLabs

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Democracy Labs is a hub for ongoing technology and creative innovation that serves progressive campaigns and organizations at the national, state, and local levels.

Our focus is on long term, sustainable and affordable solutions. An approach that is longer than an election cycle, and isn’t purely dependant on volunteers, can enable more qualified candidates to run for office and for more issue groups to bring about positive social change.

Democracy Labs is a project of the Tides Advocacy Fund.

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