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Explainer - Page 4

Keep it real

People buy brownies, not the recipe. Emphasize how you’ll improve their lives. Skip the geek-speak. Anat Shenker-Osorio is the founder a of ASO Communications and a messaging expert. This one minute clip provides an illustrated explanation

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Facebook Enablers: Divest.

BlackRock has invested $54 billion in Facebook. That’s hard to reconcile with BlackRock’s claim of ‘helping people build a better tomorrow‘. Is it ethical to invest in Facebook that is a danger to society and democracy?

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