Beat the Heat this Summer
The first day of summer is June 21, but climate change is already impacting our fun in the sun. Wildfires, heatwaves, and droughts shouldn’t be the norm; the climate crisis is here, and we need to act. Use these images to fight for equity, climate justice, and working families all summer long.
Digital 101: Content, Tools, & FAQs
Couldn’t make it to our Digital 101 training last month? Fear not! The Into Action Lab is hosting a monthly series on using our free content and tools to organize better online.
Learn the best methods for utilizing Into Action content by joining our Organizing team in the Into Action 101 training series. The team is now offering two sessions so you can join at a time that works best for you!
Digital Organizing 101 Webinar
June 21, 10 am PT / 1 pm ET
June 21, 12 pm PT / 3 pm ET
During the webinar, our team will cover the fundamentals of digital content, planning with our Content Calendar, and troubleshooting any issues you may run into.
Find out more and register today
Spread the Love for Dads
Father’s Day is June 18, and we’re highlighting the power and strength of fathers from all backgrounds. Give a big shout-out to all of the father figures in your life with these images.
Celebrating Juneteenth, Freedom Day
June 19 is Juneteenth, our newest federal holiday celebrating the emancipation of enslaved people in America. Use these images to acknowledge the hard truths of black history and continue the fight for reparations.
Donald Trump Faces Yet Another Indictment
Earlier this week, Donald Trump was formally arraigned on charges for obstructing justice and repeatedly mishandling classified documents. Use these images to show that we will always hold extremist and corrupt leaders responsible for their actions.
Creating Narrative Change with GIFs and Memes
In April 2022, TaskForce began working with the Nuclear Threat Initiative to create GIFs and memes tackling denuclearization and the reality of the modern arms race. With fundamental research led by Harmony Labs, we were able to boost NTI’s narratives and rewrite the nuclear story for average Americans.
Harmony Labs’ recent case study, ‘Making a Meme: From research to GIFs to narrative change’ details the ins and outs of the audience research and content strategy that made this campaign a success. Below is a snippet of the collective impact of this movement.
“‘When you understand your audience deeply, and their story needs, it opens up creative and innovative ways to make an impact. […] The success of GIFs and memes has given stakeholders confidence in exploring other forms of cultural interventions and organizing that is outside the traditional strategic communications box.’ –Ravi Garla, Nuclear Threat Initiative
The research showed that people in the U.S. think of nuclear weapons as unavoidable and apocalyptic, so the assignment was twofold: insert the possibility of a hopeful future, and connect with what the audience already cares about.
Reframing the doomsday narrative required disrupting current content online by crafting messages that envision a world without nuclear weapons, and promoting this perspective across online media.
With the research-driven audience briefs as a foundation, TaskForce and NTI developed GIFs and memes to shift the narrative from one of hopelessness to one of advocacy, utilizing a shared digital “language” with the target audience through familiar symbols, colors, and tones.”
Check out the Harmony Labs write-up on this collaboration to learn more and see the content in action. Visit the Into Action Library for even more great GIFs and memes sure to make an impact.
