How to build geotargeted contact lists
How can you collect details of people in a particular area at a specific time? Geotarget.
Where a person is a provides a lot of clues about them. That’s the basis of geotargeting. Were they at a rally? Concert? Taqueria? Clinic? Outside an unemployment office?
Collecting details of people while they are there in a particular area is extremely valuable. How can you collect contact details about them (such as their name, phone number and email address) while they are around a particular location? And do this quickly, without a lot of set up or spending a lot? This blog explains how Center For Common Ground (CFCG) builds such contact lists.
The approach is similar to they way businesses like McDonald’s and Starbucks provide free WiFi to customers. Volunteers take portable WiFi hotspots to the area of interest where people congregate or provided to partners (like stores and food banks). People request the WiFi password by sending a text message and a chatbot collects their contact information (with their permission) before providing the password. The process is automatic and the cost of building a list is about about 20 cents per contact collected.
Build contact lists by geotargeting
How the system works
Signs let people known about the availability of free WiFi and how they can request a password. A chatbot asks people requesting the WiFi password for their contact details before texting them the password. Contact details are automatically saved by the List Builder chatbot into a database for organizers. A chatbot is an automated cloud based service that performs tasks automatically without any human involvement. The average cost per contact detail collected is about 20 cents/contact assuming 10 contacts are collected per day. ( 10 contacts x 30 days / $ 50).
Alcatel LinkZone 2 from T-Mobile – Mobile WiFi HotSpot which can handle upto 10 simultaneous users ($10/month)
Google Fi – Data plan from Google without activation fees or contracts ($20/month)
List Builder chatbot – Collects details from people requesting WiFi password ($20/month).
Provide free WiFi where people gather
The mobile hotspot is about the size of a smartphone and includes a rechargeable battery which lasts about a day. The hotspot can be moved to where contact details have to be collected. The hotspot can be placed at stores for partners to provide free WiFi to their customers. The merchant offers free WiFi while organizers collect contact details.
The same WiFi Hotspot could be moved from a coffee shop in the morning, to a rally in the afternoon and a concert in the evening. Contact details include the hotspot connected to and when the record was saved. This makes it easy to understand where the user was when their contact details were collected.
Learn more about chatbot applications
Take Away: Use free WiFi to build geotargeted contact lists.
Deepak
DemLabs
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Reposted from Democracy Labs with permission.
