we’re not lovin’ it

Issues can be complicated. Relationship maps strip away the BS to show what's really going on.

3 mins read
Image: Banksy

The National Labor Relations Board (NLRBoverturned a prior ruling making it harder for McDonalds workers to earn a living wage and put an end to sexual harassment at work. McDonalds recently fired its CEO for having a relationship with another employee and then rewarded him a $70m exit package!

How does McDonalds get away with two such vastly different standards – one for executives and another for workers? We used the free Kumu app to understand how McDonalds boosts its profits and exploits workers with lobbyists and political donations.


“Trump Administration agencies, including the NLRB, are making decisions in the interest of corporations like McDonald’s and not the American people or the law. … McDonald’s is walking away with a get-out-of-jail-free card after illegally retaliating against low-paid workers who were fighting to be paid enough to feed their families.” – SEIU on NPR.

How to create a relationship map

First identify the people, organizations and their relationships. Then map these elements and relations with the free Kumu app. Its simple, visual interface makes it easy to understand what’s going on. It is easier to understand what corporations and politicians are up to, once you understand their real motivations.  This map shows the relationships between:

  • McDonalds
  • Executives
  • Board of Directors
  • Investors
  • Lobbyists
  • Politicians
  • Franchisees
  • National Labor Relations Board
  • Worker rights groups
  • Anti-harassment groups

‘The truth will set you free’ – but  first you have to find it

Information scattered across the internet becomes useful when its organized and presented in context. Kumu makes the complex understandable. Dozens of information sources (images, videos, audio recordings, maps and statistics) are used in this map.

Kumu is a free app to create relationship maps that can be updated with new details when needed. The maps are easy to share on social media or embed in websites. Kumu is ideal for groups advocating for change with limited cash and technical resources. 

This infographic can be freely shared: http://bit.ly/notlovingit

Embed the infographic in a website with this line of code:
<iframe src=”https://DemLabsLLC.kumu.io/were-not-lovin-it?token=LIp4yoaYPFkR0ur1” width=”1024″ height=”576″ frameborder=”0″></iframe>

Two other free apps used to create this map: – Canva to create graphics
– Statistical Atlas to analyze the racial composition of the Oklahoma districts where multi-millionaire McCongressman’ Kevin Hern (R) owns ten McDonalds franchisees.

Pictures capture the essence of an issue better than words.
Here are my favorites on this issue.


Corporations hide their schemes by making it hard for people to understand what’s really going on. Make it easy for voters to make informed decisions with the free Kumu app. Learn how here.

Co-Founder, DemLabs

Please share this bulletin. DemLabs is a SF-based, progressive hub for ongoing technology and creative innovation with free and affordable apps. Donate here to support our work.

DemCast is an advocacy-based 501(c)4 nonprofit. We have made the decision to build a media site free of outside influence. There are no ads. We do not get paid for clicks. If you appreciate our content, please consider a small monthly donation.

Democracy Labs is a hub for ongoing technology and creative innovation that serves progressive campaigns and organizations at the national, state, and local levels.

Our focus is on long term, sustainable and affordable solutions. An approach that is longer than an election cycle, and isn’t purely dependant on volunteers, can enable more qualified candidates to run for office and for more issue groups to bring about positive social change.

Democracy Labs is a project of the Tides Advocacy Fund.

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