Deana Hendrickson

When her mother was diagnosed with metastatic lung cancer, Deana decided to put her many years of sales and marketing experience to use in educating people about lung cancer, its undeserved stigma, lack of research funding and resulting survival disparities. Deana partnered with her daughter, Lisa Hendrickson, and chose Twitter as their only platform, since it was easy to update from a smart phone in the hospital and on the go. Their labor of love, Faces of Lung Cancer, was “born” November 2012.