PODCAST to reach more people
How do you get your message to more people so it’s convenient for them?
For the least cost? With the least effort to produce? In different languages? Try PODCASTing. Podcasts are quickly produced. Affordable and engaging. Reach a broad audience and have a long shelf life. DemLabs is partnering with Digital Politics Radio to showcase innovative progressive organizers including Heather Booth, Andrea Miller, Nick Knudsen and Susan Pfeiffer. This blog features nine podcasts and tips on how to use podcasts to reach more people for less.
Expand your reach with podcasts
55% (155 million) of the US population has listened to a podcast
37% (104 million) listened to a podcast in the last month
24% (68 million) listen to podcasts weekly
Podcast listeners by age:
12-34: 48%
35-54: 32%
55+: 20%
Source: Podcasting Insights
Nine podcasts on Progressive organizing
Creating podcasts
DemLabs experiments with different approaches and technologies that could be used by grassroots activists to reach more people for less. DemLabs has partnered with Karen Jagoda the founder of Digital Politics Podcast and an podcasting to produce and distribute DemLabs sponsored podcasts. Learn more about sponsoring a podcast.
I record podcast interviews remotely with Zoom and use the BigStage Teleprompter with the questions that I’ll ask (that are only visible on my computer). The audio file from the Zoom recording is used to created the podcast. Two recent podcasts:
Organizing to Win
Mira Weinstein at Organizing to Win discuss the challenging topic of power. They agree that strategic campaigns must go beyond winning to develop the power that can bring about real change.
– The relational dynamic of power
– What motivates organizers and activists to gain power
– Impact of extending power to a broader population
– Tools for organizing and mobilizing
Social Justice and Racial Equity
Clinton Johnson is the Social Justice/Racial Equity Lead at Esri and an advocate for using GIS and visualization tools to highlight social challenges and opportunities for improvement. He explores the kinds of data that can make a difference in understanding a problem and put it in a form that can lead to action.
– Driving community engagement with a data-driven approach
– GIS tools to determine the best use of limited resources
– Need for extensive data points to achieve the granularity needed to identify problems
– Role of visualization to identify hidden gaps in services and opportunities
TakeAway: Use podcasts to reach more people.
Deepak
DemLabs
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Reposted from Democracy Labs with permission.
