Hit FOX News where it counts. We can Stop them.
HERE’S THE PROBLEM
Advertisers don’t place ads on the internet themselves. They use ad exchanges —
technology companies that run ads for them.
Racism and hate is fuelled & funded around the world by the digital advertising industry.
Consumers don’t want advertisers to fund disinformation — and advertisers are trying to stop. But the complex and opaque global adtech supply chain has made it near impossible for brands to control where their ads end up.
“Check My Ads” exposes the tactics that adtech companies use to push advertiser dollars towards hate and disinformation outlets, holding them accountable to their clients and to the public.
See overview video at https://youtu.be/yHkf1wTOLLo
Next steps
- Sign up for Check My Ads action emails at https://checkmyads.org/
- Receive pre-writtten templates and contact details in your in box
- Fire-off emails directly to the ad exchange executives
Below is an example of the email Check My Ads sent to one of our Indivisible Hawaii members regarding Yahoo Ad Tech.
Fox News is reeling from the Dominion decision and worried its advertisers might go elsewhere. So right now may be exactly the right time for us to urge advertisers to leave Fox News. If you are interested in helping with this issue, Check My Ads has made it easy.
What you need to know:
Yahoo Ad Tech places millions of dollars worth of ads on Fox News websites and social media but it also has a specific policy that prohibits Misleading Content: Publisher will ensure that the inventory does not contain any material or content that is or may reasonably be considered misleading or false. Example: Conspiracy theory websites that contradict the results of an election. So maybe Yahoo Ad Tech would consider cutting ties with the biggest insurrectionist of all? Why not? Yahoo Ad Tech has taken a stand against the Jan 6 insurrectionists. It dropped both Glenn Beck’s The Blaze and Performance One Media, the company behind Steve Bannon. It should drop Fox News because it is the right thing to do. This idea might work. Maybe all it needs is a nudge from individuals like us.
What you need to do:
Below is a suggested email for you to edit and send to two key individuals inside Yahoo Ad Tech’s decision ladder whose names and email addresses are:
J.L. Novak, Chief Compliance Officer and Deputy General Counsel, jeffrey.novak@yahooinc.com
Simon Halstead, Exchange and Supply International, simon.halstead@yahooinc.com
Dear Mr. Novak and Mr. Halstead,
I write to urge Yahoo Ad Tech to stop paying Fox News to carry ads for goods and services that do not want to be associated with such a shoddy network. The outlet’s role in promoting the January 6th insurrection on Capitol Hill and the Dominion lawsuit prove they broadcast “news” that is false, such as the 2020 election being stolen. This is a violation of Yahoo Ad Tech’s Supply Partner Policies which state “Publisher will ensure that the inventory does not contain any material or content that is or may reasonably be considered misleading or false. Example: Conspiracy theory websites that contradict the results of an election.” In fact, Fox News cast doubt on and pushed conspiracy theories about election results nearly 600 times between election day 2020 and November 16, 2020. This directly contributed to the events of January 6.
I urge your company to remove Fox News from your advertising network because it would be the right thing to do.
