DNC Releases New TV Ad Targeting Seniors in Palm Beach

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2019 Florida Democratic Party Logo

Today, the Sun Sentinel reported that the DNC is running a new ad in the Palm Beach market targeting senior voters. The ad, “Wolves,” reveals how Donald Trump’s mismanagement of the coronavirus pandemic has failed Florida’s seniors, a population extremely vulnerable to this virus. This ad is part of the DNC’s six-figure campaign over the course of five weeks to hold Trump accountable. 
Sun Sentinel: Democrats’ South Florida ad tells seniors Trump threw them to the COVID-19 wolves By Anthony Man | July 17, 2020 
Key excerpts: 

  • A Democratic Party ad that starts running in South Florida on Friday attempts to undermine President Donald Trump with seniors by highlighting what it deems his mismanagement of the coronavirus pandemic — and the outsize impact on older people.
  • Senior voters are a critical constituency that helped propel Trump to the White House. If Democrats can erode Trump’s standing among seniors, it could give Joe Biden a victory in Florida, which awards 29 of the 270 electoral votes needed to win the presidency.
  • The ad will appear on cable TV in Palm Beach County, home to many seniors the Biden campaign considers persuadable.
  • Tom Perez, chairman of the Democratic National Committee, said in a statement about the ad that Trump refused to listen when “experts warned that coronavirus would hit older Floridians hard. … Now, approximately 100,000 of our country’s seniors have lost their lives to the coronavirus. Thousands more have been hospitalized, and even those who have avoided the virus have been forced to isolate, preventing them from hugging their children and grandchildren. And it’s all because of Trump’s failure of leadership.”

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